Action at amul

Visit of team from Jharkhand

Shri K C Shahshidhar, CGM and Head, NABARD Regional Office, Jharkhand, Shri D. K. Srivastava, Additional Secretary, Rural Development, Govt. of Jharkhand, Shri Nigam, Additional Secretary, Welfare Dept, Govt. of Jharkhand and Shri Damdare, DGM, Bank of India, Ranchi visited Anand on December 21, 2007. They were on a visit to Gujarat to understand and learn from the development initiatives taken by the state. They visited Amul Dairy and Museum, the Chocolate Plant at Mogar, IRMA and GCMMF. Wide ranging discussions with GCMMF Managing Director, Shri B. M. Vyas and other senior officials gave them an in depth understanding of the issues involved.

Visit of Dr. A. K. Rawat, Principal Scientist, Dept. of Biotechnology, Government of India, New Delhi

Dr. A. K. Rawat, Principal Scientist, Dept. of Biotechnology, Government of India, New Delhi, visited Anand on December 05, 2007. He visited Amul Dairy and GCMMF to have an overview of the working of the Amul model of Co-operative dairying. The Dept. of Biotechnology is in the process of establishment of institute of Animal Biotechnology and Dr. Rawat is at present surveying suitable place in terms of geographical location, biodiversity, human resources, micro environment infrastructure existing for feasibility of transfer of technology developed by DBT to stakeholders, i.e. farmers, industry, co-operative milk producer union, etc. His discussions with GCMMF Managing Director, Shri B. M. Vyas, left him impressed.

Visit of BMGF Consultants

Ms. Madhu Krishna, Consultant, BMGF (Bill and Melinda Gates Foundation) and Ms. Kristen Grote from the Foundation’s Seattle based Agriculture team visited Anand on November 28, 2007. The purpose of the visit was to learn about the Amul model and its successful market linkages. They visited Amul Dairy and Museum, IRMA, Tribhuvandas Foundation and GCMMF. They held wide ranging discussions with GCMMF Managing Director, Shri B. M. Vyas.

The achievement of the dairy cooperative sector based on the Amul model and its role in empowering women impressed them very much.

Visit of Delegation from Israel

A delegation from Israel is touring India to learn about the dairy sector. As part of their study tour, they visited Anand on October 30, 2007. Amongst the places they visited were Amul Dairy, a Village Dairy Co-operative Society and GCMMF. At GCMMF, they interacted with Shri Pathibhai G. Bhatol, Chairman, Shri B. M. Vyas, MD, GCMMF and Shri Rahul Kumar, MD, Kaira District Co-operative Milk Producers’ Union.

The success of the dairy cooperative sector made a deep impact on them and they would like to study the working in further details.

Visit of Shri Gajendra Singh, Producer and team from Amul Star Voice of India

Shri Gajendra Singh, Producer and team from Amul Star Voice of India, visited Anand on October 20, 2007. They had come to see for themselves the working of Amul. During their brief stay, they visited Amul Dairy and Museum, IRMA, A Village Dairy Co-operative Society and GCMMF. At GCMMF, they interacted with Shri B. M. Vyas, MD and Shri Rahul Kumar, MD, Kaira District Co-operative Milk Producers’ Union Ltd., Anand, Shri K. M. Jhala, General Manager, GCMMF and other Senior Officials.

The visit gave them a new insight into the working of the organization. They felt that it was a very rewarding and enriching experience.

Visit of Delegation from Sudan

A trade delegation from Sudan visited Vadodara, Anand and Gandhinagar between October 17, and 20, 2007. The delegation was interested in studying the dairy sector in India, Especially co-operative dairying. They visited Baroda Dairy, Amul Dairy, Cattlefeed Plant, IDMC, Amul Research & Development Association, a Village Dairy Co-operative Society, GCMMF and Mother Dairy, Gandhinagar.

They also interacted with Dr. V. Kurien, Father of the White Revolution and held discussions with Shri B. M. Vyas, MD, GCMMF.

After seeing the working at the grassroots, they were deeply influenced and felt that there was scope for such a system working in their country.

Visit of Shri Rajendra Bhanawat, Secretary, Animal Husbandry & Dairying, Govt. of Rajasthan

Shri Rajendra Bhanawat, Secretary, Animal Husbandry & Dairying, Govt. of Rajasthan visited Anand on October 15, 2007. During his visit he held wide ranging discussions with Shri B. M. Vyas, Managing Director, GCMMF. He was impressed by the working of the co-operative sector in Gujarat.

Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit

"Sh VK Singh, IAS, Managing Director, Punjab Cooperative Dairy Federation accepting 2007 IDF Marketing Award from Sh Jim Begg, President, International Dairy Federation for Amul Prolife Probiotic Ice Cream on 3rd Oct 2007 at World Dairy Summit, Dublin, Ireland. Sh VK Singh had kindly accepted award on behalf of GCMMF."

It’s another triumph for brand Amul. After emerging as India’s topmost brand, it has gone to win one of the world’s most prestigious awards – The International Dairy Federation Marketing Award (2007) for Amul pro-biotic ice-cream launch.

Announcing the award on October 03, at Dublin, Ireland on the occasion of the World Dairy Summit, Mr. Jim Begg the IDF President commented “These campaigns are excellent examples of best practise in branded and generic marketing from around the world. In markets around the world that are volatile and highly competitive, dairy products have a role in health balanced diets, and these campaigns have demonstrated the ability of well planned and executed marketing investments.”

GCMMF is the first and the only Indian organization to receive the 2007 IDF Marketing Award which covered three categories – Nutri-marketing, Innovation and Marketing Communication. Amul Pro-biotic Ice-cream received the award in the Nutri-marketing category.

According to Shri B. M. Vyas, Managing Director, GCMMF, “We launched Amul Pro-biotic Ice-cream as well as Amul Pro-biotic Sugar Free Ice-cream, due to the constraints of cold chain which is a pre-requisite for ice-cream distribution. In a country like India where we have waterborne diseases like diarrhoea, eating a spoonful or two of pro-biotic ice-cream would keep the family healthy and strong. The product was launched with this in view. We were the first in the country to introduce pro-biotic ice-cream and pro-biotic sugar free ice-cream. We are happy that our efforts have been globally recognized by bestowing the prestigious IDF Marketing Award’.

In January 2007, for the first time in India and the world GCMMF introduced the Amul range of Pro-biotic and sugar free ice-creams aimed at the health- conscious and diabetic. Probiotics are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, especially of milk sugar (lactose). They improve the immune system, build stronger bones and are effective in controlling travelers’ diarrhoea. They also help in the prevention of formation and growth of colon cancer.

GCMMF was the first organization in the country to launch Pro-biotic food. In order to educate consumers and trade about the benefits of Pro-biotic ice- cream, GCMMF ran extensive advertising and direct marketing campaigns during the year.

Stamina Candy Launch

Amul, the market leader in ice-creams has launched a new product – “Stamina Candy” India’s first fitness candy.- all over the country on 23rd June, 2007 in all Ice Cream Selling markets after their distributor and Retailers meet on 21st and 22nd June, 07 receptively.

The candy contains the crucial set of minerals and vitamins in a well digestible form, glucose, whey proteins, highly digestible calcium and vitamin C apart from milk solids, which are vital and essential for body development of all age groups.

Visit of Minister of Co-operation, Assam

The Hon’ble Minister of Cooperation Shri Gautom Bora, Government of Assam, along with a delegation which included Shri M Angamattu, IAS, D.C. Karbi and Shri J Choudhury, Addl. Registrar of Cooperative Societies, Assam visited Anand on June 13, 2007. They held wide ranging discussions with Shri B. M. Vyas, Managing Director, GCMMF regarding the dairy scenario in Assam and measures to increase milk procurement and marketing in the area.

They also visited Amul Dairy and museum and were very impressed by the achievements of farmers of Gujarat. After the visit, they commented ”It has been a wonderful experience to share first hand experience to see the success story of Amul. I hope and desire this Amul success is replicated in every part of the country.”

APO Press Ad

GCMMF released its first Press Ad on Amul Preferred Outlets on 8th April, 2007 all over India on a TMT basis. The Ad was appeared in different regions in their vernacular languages (13) as given below:

GCMMF, in their last Hoshin Kanri meeting, decided to expand their retail universe by creating more number of Amul Preferred Outlets. The purpose of this ad was to bring awareness among the retailers who are interested to make their shop as APO which is an exclusive shop for Amul products.

GCMMF’s Wholesale Distributors and the depot people did a tremendous effort to make the project a success. They have so far received around 6500 enquiries from the prospective retailers.

Visit of Delegates of Commonwealth Study Conference

15 Delegates from the Commonwealth Study Conference comprising senior personnel of various organizations in the Commonwealth came to Anand on Wednesday, March 21, 2007 for an exposure visit. The delegates came from Nigeria, Malaysia, Canada, The Pacific Islands, Australia, The Caribbean Islands, Malawi and India. They had an interactive session with faculty members at the Institute of Rural Management, Anand and with Shri B. M. Vyas, Managing Director, Gujarat Co-operative Milk Marketing Federation. The visit to Navli Village Dairy Co-operative Society made an impact on them. They praised the efforts of the Co-operative sector in helping India emerge as the largest milk producer in the world.

Visit of Chairman and Board of Directors of Development Bank of Southern Africa

The Board of Directors and senior management of the Development Bank of Southern Africa visited Anand on Tuesday, March 20, 2007. The delegation led by Mr. Jai Naidoo, Chairman was very impressed by the Amul model of co-operative dairying. They held wide-ranging discussions with Shri B. M. Vyas, Managing Director, Gujarat Co-operative Milk Marketing Federation, after their visit to Amul Dairy.

Visit of Her Royal Highness Princess Maha Chakri Sirindhorn of the Royal Kingdom of Thailand

Her Royal Highness Princess Maha Chakri Sirindhorn of the Royal Kingdom of Thailand visited Anand on March 07, 2007, with a high level delegation to study the Amul model of Co-operative Dairying which had transformed the lives of millions of people all over the country.

She held wide ranging discussions with Shri Parthibhai Bhatol, Chairman, Shri B. M. Vyas, Managing Director, Shri R. S. Sodhi, Chief General Manager, the Gujarat Co-operative Milk Marketing Federation and Shri Rahul Kumar, Managing Director, Kaira Dist. Co-operative Milk Producers’ Union, at the GCMMF’s corporate office.

Earlier she was received at Amul Dairy by Shri Ramsinhbhai P. Parmar, Chairman and Shri Rahul Kumar, Managing Director, Kaira Dist. Co-operative Milk Producers’ Union and shown around the state of the art dairy plant. She also visited the Navli Village Dairy Co-operative Society. After her visit, she remarked “I am very impressed with the enterprise. I wish, I can improve the cooperative milk production in my country as you have.”

Visit of Mr. Nicolas Forissier, Hon'ble Minister of State for Food Processing, Govt. of France

Mr. Nicolas Forissier, Hon'ble Minister of State for Food Processing, Govt. of France visited Anand on February 28, 2007. The purpose of the visit was to have an overview of the co-operative dairy development in India. The delegation comprised CEOs of leading French companies including Dabon, Elecrem, Novasep and Inra besides the officials from the French embassy.

The delegation visited Amul Dairy, the cradle of the White Revolution and Dairy Co-operative Movement. After visiting Amul, the delegation came to the GCMMF, and held wide ranging discussions with Shri B. M. Vyas, Managing Director and Shri R. S. Sodhi, Chief General Manager.

21st Hoshin Kanri Meeting At Anand

GCMMF conducted its 21st Corporate Hoshin Kanri (Policy Deployment) meeting at Anand from 21st to 24th February, 2007. Managing Director, Chief General Manager, General Managers, Depot-in-Charges, Zonal Managers, Zonal Accounts-in-Charges, Zonal System-in-Charges, Departmental Heads, Product Officers, Wholesale Dealers, Member Union Representatives, Ad Agency, etc. participated in the above meeting.

GCMMF at corporate level conducts this kind of meeting twice a year - one in February and another in September. The meeting is conducted in LSIP (Large Scale Interactive Process) manner. During this meeting the group reviewed the Hoshins taken during the September, 2006 Hoshin Kanri meeting, discussed about new initiatives like creation of Amul Preferred Outlets (APOs) and Segmentwise penetration. Also taken Hoshins for the year April 07 to March 08.

Wholesale Dealers Training programme on Marketing & Sales Management

GCMMF Ltd. conducted the first training programme on Marketing & Sales Management for their Wholesale Dealers on 29th & 30th January, 2007 at Anand. A group of 15 Wholesale Dealers from the depots under Mumbai, Ahmedabad and Anand attended the programme. This programme was conducted by Asia-Pacific Institute of Management, New Delhi.

Amul Launches India's First Pro-biotic Wellness Ice-cream & Sugar Free Delight For Diabetics

AMUL is all set to storm the Ice cream market with a new range of PROBIOTIC and SUGAR FREE products a boon for the health conscious and delight for diabetics.

PROBIOTICS are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, improve the immune system, fight against allergic reactions and are effective in controlling travelers' diarrhoea. They also help in the prevention of formation and growth of colon cancer and enhances brain activity. For the first time in India, Amul has launched a probiotic ice cream – Amul ProLife Probiotic Wellness Ice Cream – that encapsulates all these benefits.

For diabetics, consuming ice-cream had remained a dream. Amul is all set to change that with the launch of India’s first specially created SUGAR FREE low fat diabetic delight. In Amul Sugarfree Probiotic diabetic delight Frozen Dessert, Sugar has been replaced with ZERO calorie and low calorie sweeteners. Fructo-oligo saccharides are soluble dietary fibre that improve the mineral absorption and bone health in addition to increasing the disease fighting ability of the body. Digestive enzymes sparingly digest these sweeteners in stomach or small intestines and therefore do not cause fluctuations in blood sugar levels unlike in a diabetic condition where intake of digestible sugar causes fluctuation in the blood sugar level.

In diabetic condition it is advisable to consume less fat, less calorie to maintain proper metabolism. Amul SUGAR FREE probiotic diabetic delight contains 50% less fat and half of the calorie than normal ice cream. Further, it has been supplemented with pro-biotic cultures for health improvement.

All these special range of ice creams/frozen desserts would be available in 125 ml, 500 ml and 1.25 litre packs in five flavours, vanilla with chocolate sauce, strawberry, chocolate, shahi anjir and fresh litchi. They would be available in the price range of Rs. 15 (125 ml.) to Rs. 120 (1.25 ltr.)