Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. We have created Amul Parlours at some prominent locations in the country, which are run by the company or its wholesale dealers:

1. Delhi Metro Rail Corporation
2. The Somnath Temple
3. National Institute of Design
4. Infosys Technologies in Bangalore, Mysore & Pune
5. Wipro campus in Bangalore
6. L.J. College, Ahmedabad
7. Ahmedabad Airport
8. Surat Municipal Corporation
9. Delhi Police
10. Gujarat State Raod Transport Corporation
11. Jubilee Mission Medical College, Trichur, Kerala
12. Sanjay Gandhi Hospital Parlour, Amethi
13. Indian Institute of Management, Kolkata
14. Cafe Amul, MDG, Gandhinagar

"Amul Utterly Delicious" parlours are an excellent business opportunity for investors, shopkeepers and organizations. In order to come closer to the customer, we have decided to create a model for retail outlets, which would be known as "Amul Preferred Outlets"(APO).

You can create your own Amul Parlour within your premises/ shop. All you have to do is e-mail us at parlour@amul.coop or write to us at :

Retail Cell
Gujarat Co-operative Milk Marketing Federation Ltd.
Amul Dairy Road, Anand- 388001
Ph: (02692) 258506,7,8&9

To have a better idea please go through the following:

1. The criteria for selection of APOs would be -
   1. Visibility - How prominent is the location of your shop?
   2. Shop area: 100 - 300 sq. ft.
   3. Good Business potential
   4. Exclusive Amul outlet - no other products
   5. Willingness to sell the entire range of Amul Products
   6. Creditworthiness and past business experience
   
   
2. On your inquiry - our Field force would visit your site. He/She would fill the APO proposal form with your passport size photograph. You would require:
   1. Shops and Establishment license
   2. Layout of the shop and frontage - The layout of the shop designed by a local architect/local contractor.
   3. 2 Passport size photographs
   
   
3. Renovation Work of the Shop to give it a standard look - would be done to meet the design and specifications at your cost. The cost of renovation of a typical shop would normally be between Rs. 60,000 to Rs. 1 lac.
   
   
4. Branding- The APOs would be branded as "Amul Utterly Delicious". The cost of the signage fabrication and installation would be borne by GCMMF office operating in your region.
   
   
5. Equipment- You would require the following equipment:
   1. 1or 2 deep freezers can be purchased through Hamara Apna Deep Freezer Scheme
   2. 1 Refrigerator through Hamara Apna Refrigerator Scheme
   3. 1 pizza oven
   4. 1 Chest Milk Cooler for Pouch Milk
   
   
   
6. Security Deposit- You would be required to furnish an interest free refundable security deposit of Rs. 25,000 to us. An amount of Rs. 5000/- would be deducted towards refurbishing the signage, in the event of closure of APO before 3-year of operation.
   
7. Supplies- The delivery of products would be done through our wholesale dealers
   
   
8. We feel that the shop has good potential, and needs support in the initial days, we can offer additional margins upto maximum of 1% on dairy products and 2% on Ice cream. The additional margin shall be target based and shall be given in kind. The support at best would be given only for he first year of business.
   
   
9. Agreement- An agreement bringing us together would be signed.

Click here for the"FAQs on Amul Preferred Outlet"