Amul Surabhi: Doordarshan, India



`Surabhi' or Fragrance is the name of the epoch making cultural magazine series broadcast on Prime Time of Doordarshan, India's National Channel One. It has established itself as one of the most popular magazine programmes ever in the history of Indian Television. 'Surabhi' has completed over one hundred and fifty episodes. What began as a personal quest has now become a caravan with millions of viewers joining in this discovery of India.

`Surabhi's average weekly mail response touches 3,00,000 letters per week, a record for any television programme in India. Journeying across India `Surabhi' provides a fascinating glimpse into the art, music, craft, theatre, dance, history, cuisine, customs, civilisation and life style of India's diverse people.

`Surabhi' is no longer just another Television programme. It is also a movement. Come, share the `Surabhi' experience, and delve deep into the treasure trove that is India.




Limca Book of Records
Highest Viewership
Screen Panasonic Award
Best Television Programme
T. V. Video World's
Critics Award

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