APO Press Ad

GCMMF released its first Press Ad on Amul Preferred Outlets on 8th April, 2007 all over India on a TMT basis. The Ad was appeared in different regions in their vernacular languages (13) as given below:


Places Total News papers covered Total Editions covered Different Languages in which Ad appeared
Northern Region 15 49 Hindi, Urdu, English, Panjabi
Southern Region 25 71 Kannada, English, Malayalam, Tamil, Telugu, Urdu, Hindi
Eastern Region 14 34 Bengali, Hindi, Oriya
Western Region 14 25 Marathi, English, Hindi, Gujarati
Central Region 10 31 Gujarati, Hindi, Sindhi
North Eastern Region 13 13 Bengali, English, Hindi
Total 91 223  

GCMMF, in their last Hoshin Kanri meeting, decided to expand their retail universe by creating more number of Amul Preferred Outlets. The purpose of this ad was to bring awareness among the retailers who are interested to make their shop as APO which is an exclusive shop for Amul products.

GCMMF’s Wholesale Distributors and the depot people did a tremendous effort to make the project a success. They have so far received around 6500 enquiries from the prospective retailers.

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