GCMMF: An Overview

Gujarat Co-operative Milk Marketing Federation (GCMMF), custodian of the Amul brand is India's largest food products marketing organisation. With its wide product portfolio GCMMF today has a turnover in excess of Rs. 9774 Cr.

With a singular focus on marketing and distribution, GCMMF today reaches consumers in all parts of the country.

A state level apex body of milk co-operatives in Gujarat, it has been an endeavour of GCMMF to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

India a booming ice cream market up for grabs

Today ice creams are equally popular among children and grown-ups. Eating ice creams have become an occasion for celebration. In India alone, the organised ice cream industry has a turnover of around Rs. 1000 Cr. and the market is witnessing a booming growth rate of 12-15% annually.

Per capita consumption of ice creams in India is around 250 ml compared to 23 litres in the US, 18 litres in Australia, 14 litres in Sweden and 800 ml even in neighbouring Pakistan. This presents a huge opportunity for organised players in the ice cream industry.

Amul - The leader in Ice Creams

Since its launch in 1996, Amul Ice Creams have consistently combated competition like Kwality Walls, Mother Dairy and other brands. The customers have shown huge faith in the quality of Amul Ice Creams and today it’s the No. 1 ice cream brand of the country.

Nearly 4 times as large as its nearest competitor, it is now the only national brand. Amul has been able to write such a success story because of the quality of its products, economic pricing and the belief consumers have in the brand.

Amul Ice Creams - Melting point for taste buds

While growing at a phenomenal pace, Amul has always taken care to offer delectable flavours to all age groups across the society. Over the years, Amul has added diverse flavours to its range of ice creams so that one can have variety of choices.

Amul offers a selection of almost 220 products with flavours ranging from exotic Honey Banana to Kesar Pista and many more. Apart from the delicious individual novelties Amul also has ice creams for the health conscious. In January 2007, Amul introduced Sugar Free & ProLife Probiotic Wellness Ice Cream which was a first in India.

Amul Scooping Parlours
Seize the opportunity to partner with India’s leading Ice Cream Brand

Today people like to spend quality time with their family outside the home. With increasing income they love to spoil themselves with a variety of choices.

Keeping up with the latest trend Amul has started Ice Cream Scooping Parlours across the country. One can enjoy world class ice creams, Sundaes, shakes and other ice cream concoctions in a cozy and nice ambience at these parlors. It’s fun time for the entire family.

Currently Amul has Scooping Parlours across the country including Mumbai, Chennai, Delhi, Bangaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore. Apart from these, there are more Amul Scooping Parlours coming up in different parts of the country.

These Parlours have been well received by customers and are doing upbeat business.

Some of the recipes on offer at these Parlours are:

• Simply Delicious Ice Cream Scoops
• Double and Triple Sundaes
• Double Swirl/Magic Swirl
• Thick Shakes
• Amul Kool Drinks

The recipes on offer at these Scooping Parlours are designed by Amul. The maximum retail price of the products is pre-determined by Amul. The disposables and consumables are also standardized by Amul and supplied by parties approved by Amul.

Amul, now offers an excellent business opportunity to entrepreneurs who can become franchisees of the Amul Scooping Parlours and be a part of the growing ice cream industry with India’s most popular brand. You can earn extremely attractive returns even with a relatively moderate investment.

Requirements of franchisee

Brand Elements of the Scooping Parlour

• Franchisee requires around 300 Sq. Ft. space at a premium location.
• Air-conditioned parlour with toughened glass installation at the entrance
• Wall claddings with Green Lam Laminates of fiesta colour (Saffron Hue)
• Signature A made from stainless steel at the entrance
• Neon sign with Amul in acrylic letters as per standard specifications
• Interiors with vinyl posters & price list
• POS with retailing software

Investment Required

An owned or a leased air-conditioned shop of 300 sq.ft. at a prominent location

* Approximate Figures
# Rs.1,00,000/- Rs.50,000/-. Offer valid for limited period.

Equipments Required

ROI - Indicative Statement

Operation

The franchisees shall be supplied with pre-packed Amul Ice-Creams/Amul products in different varieties and volumes as per their requirement through authorized wholesale distributors. The franchisees shall purchase necessary toppings, sauces and consumables from approved vendors/brands. The products to be sold from these parlours would be as per the recipes and prices approved by Amul.

Agreement

An agreement would be executed between the franchisee and GCMMF Ltd. as per the standard draft finalized by GCMMF Ltd.

Testimonials

"Amul Scooping Parlours have been an extremely good business opportunity for us.

The excellent sales have ensured a handsome return on our investment."

Rashmi Sali and Anil Sali, D.N. Nagar, Mumbai.

The range on offer is delightful and competitively priced.

Thus customers have a wide variety to choose from and also get a very good value for their money.

Dr. Suchak, Andheri (W), Mumbai.

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